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A.M. Acoustics solves the entire puzzle of sound

Acoustics magazine

Acoustics is a inspirational magazine from AM Acoustics and Gotessons for people that work with beautiful and functional environments. We put focus on the sound environments and acoustics.

After more than 20 years in the industry, AM Acoustics has built up considerable experience. This is made clear when Head of Sales Andreas Hultfeldt, Creative Director Johan Götesson, Site Manager Patric Gustafsson and Installer Andreas Jonsson list some of the typical, ingenious examples of when A. M. Acoustics has gone the extra distance to make sure clients are fully satisfied. 

Such as the well-designed waste management facility where an echoing conference room with all glass walls was outfitted with smart magnet-mounted PRINT sound absorbents with their own design on both sides. Or at the premium stables with accompanying restaurant where the surfacing needed to be extremely durable and easy to clean in certain places and serve as sound-absorbing important design elements in others.

“We have delivered everywhere from airports and sports halls to libraries and music studios. Every space and every acoustic environment is different – as is what each individual customer considers a ‘comfortable acoustic environment’. Our products are very often custom solutions that we have developed in our own production unit here in Falkenberg, in close collaboration with the customer from concept to installation,” says Götesson.

From the new year onwards, customers will be able to clearly see that A. M. Acoustics is a partner they can count on to solve the entire acoustic puzzle. Good ideas, flexible solutions and prompt assistance are there every step of the way. 

The first piece of the puzzle

When the customer – a construction company, an architect, or a property manager, for example – gets in touch with an enquiry or asks for assistance. “There are a lot of parameters behind what first appears to be a simple request for ‘better sound’,” explains Andreas Hultfeldt.

“It’s a matter of bringing together the acoustic qualities and design with all the rules and requirements that are in place for public spaces, such as building codes, fire safety tests, sound level tests, and requirements for hygiene, emissions and corrosion. And we have to draw on our skill and experience to put together some really fun solutions. We may be given a complete concept design or requirement specification from an architect or acoustic engineer, or sit in on the early phases of a project design group and help shape the entire project from the beginning. We can offer everything from consultation to individual products, complete solutions, or parts of these,” he says.

Next piece of the puzzle

The solution that comes out of it ends up in the production unit in Falkenberg. All the proposals and requests now become a reality, a process supervised by site manager Patric Gustafsson. As a basis there are a number of products and installation solutions to work from. But it almost always turns into something else, like “but would it be possible to...”, “is there any way to...” or “in this particular case we need to consider...”. These types of challenges are the best.

“In the case of the magnet-hung prints in the glass conference room, we were not able to attach anything to the ceiling or have anything on the floor. So we had to account for the weight, the thickness of the glass, the strength of the magnets through it and the slippage that occurs on glass,” says Patric, adding that the magnets also complicated the lamination process since they were attracted to the steel heating plates.

Another example is when urban planning designs to densify city environments require noise from traffic to be dampened and absorbed for the residents. This is an increasingly common request and requires innovative thinking to work in outdoor environments. A. M. Acoustics was recently called upon to solve this challenge in a Danish project.

“The buildings nearest the junctions had EcoSUND absorbents in galvanised frames on their French balconies, so even when the balcony doors are open the sound level is lower indoors,” explains Hultfeldt.

Not exactly a standard solution. But perhaps exactly what makes it a little more fun to work with.

“Finding the best solution for the customer is more important than sales. That’s where the ego boost is– knowing that the customer is happy and that everything works,” says Gustafsson.

Delivery and installation – another piece of the puzzle

A. M. Acoustics delivers and installs within a 125-mile radius from its production facility in Falkenberg, Sweden.

“But we try to make sure all our deliveries and installations are handled with our own personnel, who have the proper training. These are very soft products and textile surfaces. They are very sensitive, and we want the final finish to be top notch. Nothing must happen to them along the way – it’s not something you can just patch up later on,” says Gustafsson.

The installers have all the training necessary to manage everything from standard installation to trickier tasks. Installer Andreas Jonsson lines up all his certificates and qualifications in the form of plastic cards on the table. He describes installations at high elevations in the middle of ongoing operations, or when he was setting up sound absorbents in a slaughterhouse to calm the pigs, or the time when he had to stand on the edge of a filled children’s pool to install a suspended ceiling.

“My duty is to be a flexible and service-minded problem solver,” he says.

It’s not uncommon that he is called upon to solve a problem on site.

“It’s seldom the case that reality completely reflects an architect’s drawing. You need to be able to fine tune and make adjustments. A pipe shows up that was not in the drawings, the walls are not even, or the lighting is not what we had imagined. It always happens that way. That’s why it’s good when we do the installations ourselves so that the customer doesn’t have one more thing to deal with. We know how to work it out to the customer’s advantage without having this result in additional costs or extra time,” he says.

The last piece of the puzzle

In many cases, is the interior design, and this is where Gotessons’ product line and consultants enter the picture. Many of A. M. Acoustics’ standard products have entered into the product line under the brand By AM Acoustics, which can be rounded out by numerous types of sound absorbent furnishings, including curtains. Plus the company’s know-how and eye for detail.

“The customer should feel confident in knowing that whatever the space or facility, A. M. Acoustics can handle the sound. Feel free to challenge us – there are no limits,” says Johan Götesson.

Benefits – A. M. Acoustics

There are many advantages of A. M. Acoustics’ complete solutions. The biggest of them might be that the customer doesn't have to worry. Acoustics can be complex, and it often happens that customers run up against part of the process presenting a problem he or she does not know how to tackle. They may have been working with a consultant who charged tens of thousands to develop a theoretical solution but nothing material. A. M. Acoustics can then connect the dots between theory and practice, and as a skilled materials supplier, provide advice on which acoustic solutions will deliver the desired results. A. M. Acoustics becomes a forum where technical skill and aesthetic sensitivity meet.

“It makes things much easier for our customers when they know we can deliver an end-to-end solution. And they feel more secure when they know we will be there every step of the way.”

“This also ensures quality as there will be someone there to keep an eye on each part of the process,” says Andreas Hultfeldt.

In total economic terms this also lowers the cost as A. M. Acoustics is in touch with what is available on the market and what it is possible to do. Focus on long-term and sustainable aspects – building something that lasts in terms of both material and style, also means there is a socioeconomic benefit that A. M. Acoustics always strives for.

And as an extra bonus, the job itself is more fun. “Our workplace becomes more creative. Everyone develops their skills both in production and out in the field, so that we can accommodate the customer in the best way,” concludes Hultfeldt.